UNIQLO Marketing Campaigns
There are cases in which the UNIQLO USA team led the marketing communication on campaigns that are pivotal to retail sales in the US, such as Black Friday or Memorial Day. My task was to create a completely unique logo and visual communication for each campaign. After the visual communication for each campaign was finalized, I shared them with other countries such as Canada and the UK running the same or similar campaigns.
My part: Art direction, marketing strategy, branding, logo design
2020 Fall/Winter Black Friday
Logo designs
Easel highlighting promotions for the front of stores
POP signage to highlight promotions
Graphic exploration for product focus
Flyer design
2021 Spring/Summer 15TH ANNIVERSARY Event
Logo designs
Final gift with purchase box of snacks
Knock-down gift box design