UNIQLO New Store Openings
In my time as a Senior Marketing Designer at UNIQLO, I have worked on 8 successful store openings in various markets, including Chicago, Los Angeles, New York, Florida, and D.C. Each store requires a strategy and marketing communication customized to each location and results in varied print and digital assets to promote opening weekend as much as possible.
My part: Project management, creative management, design, print production
Digital transit ads for State Street
In mall media for Florida Mall
Barricade design for Florida Mall
Customized bags given away as a gift with purchase during State Street’s opening weekend, promoting the new store and mentioning the existing store on Michigan Avenue
Video content for the ticker screen at the center of the Hudson Yards store